Writing A Guest Post

 Visiting guest posts is a great way to showcase your work and create your own brand. To promote my latest book, I've been doing a lot of this lately - posting ideas, reading submission guidelines, and interacting with editors. Here are some of the things I learned along the way…

Chose Your Topic

Start by sitting down and thinking about a few topics you could write about. This requires hitting a good content area - that is an exciting transition between the things you want to talk about, the things people want to hear about, and the things a blog or website might want to publish.

Look for articles that are naturally designed but that are relevant to your product. My book is a comedy novel written by two collaborators, for example, so I have put together a variety of ideas related to comedy writing, crowded novels, book collaborations and more.

Research Your Audience

It is important to make sure that there is a good balance between what you want to say and where you can send it. A sci-fi forum can publish a lot of guest posters, for example, but if you’re a writer enlightened about chickens you probably won’t be one of them. You may have a good article on a popular topic like a production or an author's blog that you can provide, but if the site has already covered this area in more detail, you may be unlucky there too.

Turn topics into ideas

When presenting ideas, try to impress your editor with a real-life, well-thought-out article that is an attractive introduction used by magazines and newspapers to entice people to read the full story. After all, even if you are talking about a popular topic, you can show that you have a unique angle on the topic, and you can be lucky.

So instead of giving a slim and general sound 'Top Production Tips', try '7 ways to kill your inner defender', followed by a firm stand, e.g. to complete his first novel… ”For articles, numbers and questions to work well. For more inspiration, see how they make articles on sites like Buzzfeed, HuffPo and, yes, PakLearners.

Keep it personal

Do not exclude the same email from a large list of blogs and websites. Submit a few at a time, customizing each one, with a brief introduction about who you are (which you may want to change frequently). Focus on why your ideas may be of interest to readers, find the names of the recipients, and so on.

Follow the guidelines

The biggest bugbear of blogging, understandably, suggestions from people who have not followed their guidelines. This is provided clearly and concisely with many details, so it would seem unattractive to the editor if you ignore their requests regarding formatting, image, title, word count, use of links, etc. or hand delivery if guidelines are not followed.

Do as you are told!

Editors almost always want to make a few tweaks to your names. They may ask for an additional copy or request that the text be cut. They will usually open the first and opening stages to make us better with their style and style. Remember editors know their markets and articles internally and externally, and if they want tweaks, it means they want to publish them soon. So, this is not the time to be valuable with your writing - go with their editing decisions and respond to any asap requests requested with asap.

A final thought: Keep promo items to a minimum

There’s a quid pro quo in posting guests - you give the editor some valuable content, and they’ll let you link to your book. But don't overdo the promotional element - if your piece is crowded with references to your book, it'll just be like one big ad, and it won't be accepted. Writing something useful or entertaining is an excellent advertisement for your work, after all.

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